Corpo Técnico e Corpo de Apoio Administrativo
https://repositorio.uergs.edu.br/xmlui/handle/123456789/949
2024-03-28T20:36:26ZConsumo sustentável de moda sob a ótica da economia circular: uma agenda para pesquisas futuras = Sustainable fashion consumption from the view of circular economy: na agenda for future research
https://repositorio.uergs.edu.br/xmlui/handle/123456789/2785
Consumo sustentável de moda sob a ótica da economia circular: uma agenda para pesquisas futuras = Sustainable fashion consumption from the view of circular economy: na agenda for future research
Ostermann, Cristina Maria
O atual modelo econômico de produção e consumo de lógica linear tem resultado em impacto e danos ambientais em larga escala. A Economia Circular é uma abordagem que tem ganhado importância, pois propõe um modelo de desenvolvimento econômico alinhado à sustentabilidade ambiental, tendo como base modelos de produção econômicos restaurativos e regenerativos. Verifica-se movimento de setores produtivos no sentido da transição para o modelo circular, entre eles o setor da moda, indústria com forte lógica linear. A implementação da Economia Circular necessita de apoio dos participantes do ecossistema, o que aumenta o protagonismo dos consumidores. Porém, o comportamento de consumo sustentável é uma dimensão ainda pouco explorada na literatura acadêmica. O artigo busca explorar o comportamento de consumo sustentável de moda sob a lógica da Economia Circular. Para tanto, foi realizada uma revisão descritiva de literatura sobre a temática. Como resultado, apresenta-se um panorama das publicações na área. Propõe-se uma agenda para pesquisas futuras com 12 temas de pesquisas, apresentadas de acordo com os 4 princípios da Economia Circular. Assim, colabora com o avanço do campo de estudos com discussão teórica e prática, auxiliando na construção do conhecimento a partir de diferentes perspectivas sobre a Economia Circular.
2021-01-01T00:00:00ZBrand positioning in higher education: the perception of Brazilian generational cohorts
https://repositorio.uergs.edu.br/xmlui/handle/123456789/2783
Brand positioning in higher education: the perception of Brazilian generational cohorts
Ostermann, Cristina Maria
Purpose – The study aimed to evaluate how different Brazilian generational cohorts that have a direct relationship with the State University of Rio Grande do Sul (Universidade Estadual do Rio Grande do Sul – UERGS) perceive the brand positioning of the university. Design/methodology/approach – A multi-method study with a qualitative and quantitative approach was performed using a sample of 273 individuals formed of students and staff of UERGS (professors, administrative staff and technicians, and managers). Findings – The results of the research suggest that there is a difference in the perception of the brand positioning of UERGS between individuals of different generational cohorts. The Individualism cohort demonstrated the most negative perception of the positioning among the cohorts tested; the Post 1992 cohort perceived the positioning more negatively than the Lost Decade cohort; the Lost Decade cohort is the one with the most positive perception of the positioning among the cohorts tested. Originality/value – The research evaluated in an unprecedented way if there are differences in the perception of the brand positioning of a HEI among the generational cohorts. The results contribute to the discussion of the characteristics of generational cohorts in Brazil and the impact that the generational differences may have on perceptions of brand positioning.
2019-01-01T00:00:00ZSustainability and strategy: a brazilian integrative review
https://repositorio.uergs.edu.br/xmlui/handle/123456789/2782
Sustainability and strategy: a brazilian integrative review
This paper aimed to understand how the fields of strategy and sustainability have been related in papers published in top Brazilian management journals. An integrative review was conducted in July 2019, consisting of a qualitative approach analysis. It was found that there are nine issues that permeate the relation between sustainability and strategy, such as critical analysis, which is present in Brazilian papers but has not been identified in international reviews on this topic. This study highlights the need for critical analysis in the sustainability-strategy relationship, a little-explored perspective in both literature and practice. As well, the adoption of organizational theories that can be used to analyze the sustainability-strategy relationship. Seeking to contribute to the scientific advancement of this topic, propositions for future research are presented.
2020-01-01T00:00:00ZBusiness model innovation for circular economy in fashion industry: a startups’ perspective
https://repositorio.uergs.edu.br/xmlui/handle/123456789/2781
Business model innovation for circular economy in fashion industry: a startups’ perspective
Ostermann, Cristina Maria
Circular Economy (CE) has emerged as a potential strategy for developing business practices based on sustainability concerns, especially in the fashion industry, which presents high environmental and social impacts. Startups are responsible for introducing innovations in business conduction toward CE. As a current theme, research on Business Model Innovation for Circular Economy (BMI4CE) has increased. However, empirical research in the fashion industry and startups is still scarce. This paper aimed to identify the key elements of startups’ BMI4CEs, using the fashion industry as the context of the study. We conducted an exploratory and descriptive multiple case study composed of ten early-stage fashion startups from Europe, North America, and Asia. The findings suggest that environmental and economic sustainability dimensions receive priority in the analyzed BMI4CEs. On business type, we found differences between productbased and service-based Business Models (BMs). The Business Models Innovations (BMIs) were based mainly on CE principles of closed-loop and reducing material use and consumption. BMs focus on CE strategies of product reuse and extend resource time by lowering consumption and material use. Findings also demonstrate the role of emerging and digital technologies (e.g., blockchain and artificial intelligence) for BMI4CEs effectiveness. We developed five propositions and a theoretical framework from a triple bottom line perspective. This research highlights new theoretical perspectives under an investigation area still little explored in the literature. Results enable fashion startup managers to understand better the functioning of BMI4CEs and the critical elements needed for their effectiveness.
2021-01-01T00:00:00Z